In today's age of online everything, marketing is much different than it was 20 years ago.
Gone are the days of simply using print and other traditional advertising tactics to get your name out there. If you had a big enough budget, you could almost guarantee your company/product/service’s success.
Today, it’s about developing an online presence through creative digital marketing strategies. And nothing is guaranteed.
But, what is digital marketing exactly?
Its the new age of marketing.
It's a lot more than just having a Facebook business page, or spending money on PPC (pay per click) advertising.
Digital marketing is how you create your online presence. It’s about your website design; your social media pages; SEO and content marketing; email marketing; and your online reputation.
And one of the biggest factors that determine your online success directly correlates with your online reputation; so let's start there.
What is an Online Reputation?
Simply put, your online reputation is what shows up when a person searches the name of your business, products, services, or employees (and this includes your name).
Your online reputation can be managed, but you're not always in control. Your online reputation is made up of online reviews, news and blog articles written by both you and third parties, your website, and social media pages & posts.
The Impact Online Reviews Have on Purchase Behavior
When is the last time you researched a purchase, business, product, or service online?
My guess is that it has become a normal practice before every decision you make. You review star-ratings, read reviews, and make a quick determination whether or not that business/product/service warrants any further steps down the path to becoming a customer.
You may not even realize it, because we're making these judgements and decisions in a matter of seconds.
Consider these staggering statistics from Vendasta:
- 92% of consumers now read online reviews vs. 88% in 2014
- 40% of consumers form an opinion by reading just one to three reviews vs. 29% in 2014
- Star rating is the number one factor used by consumers to judge a business
- 44% say a review must be written within one month to be relevant.This highlights the importance of recency in reviews!
- Only 13% of consumers consider using a business that has a one or two star rating
- 68% say positive reviews make them trust a local business more vs. 72% in 2014
- 43% of consumers search a business by reviews at least one time per month vs. 38% in 2014
Earning Positive Online Reviews
We recommend that all businesses start with building up reviews on their Google My Business page (also known as Google+, Google Map listing, Google Business page).
Google holds the key to online success, so the more you can build up your Google My Business page - the more success you should have in search rankings.
However, be aware that being proactive about garnering online reviews can lead to an influx of positive reviews. This includes asking satisfied customers and clients to leave reviews on your pages, as well as taking the time to show your customer service skills by replying and clearing up any issues with unhappy consumers.
If you're in need of a helping hand on improving your online presence with a beautiful, mobile responsive website or effective and proven SEO (search engine optimization) strategy, contact us today at High Level Marketing.