If you're having trouble getting online eyes on your law firm, you're not alone.
At High Level Marketing, we've worked with dozens of lawyers and law firms - and most have expressed in the past the same frustration that you're feeling.
Luckily, we've been able to solve these frustrations by building websites and SEO programs that drive traffic and leads.
And this is how we do it.
Beat the competition by simply being present
To stand out from the crowd, you need to stay on top of your online presence.
Simple as that.
There's so much to learn about SEO (search engine optimization), content creation, and website design; now more than ever.
And to make matters worse, huge search engines like Google's 'Panda' change their algorithms constantly.
So how do you stay on-top of your online marketing presence?
Well, most lawyers and law offices don't do it themselves. They hire professionals to handle it for them.
But, if you want to go at it in-house, and your law firm can handle the extra caseload, then consider these strategies to kick start your online domination:
Create Content Constantly
Hopefully your law firm's website already has a blog. It's a fantastic way to weave key search queries into interesting content - all in an effort to be ranked higher in Google (and other search engines).
It's not that you need people to read your blog (of course, that would be great if they did), you really need them to find your website online when searching for topics related to your business services.
This is your goal: get qualified visitors to your site through online search.
You can start by writing down all of the most frequently asked questions you hear from prospective clients.
Then, start answering them. Each question is a blog post.
Website Design for the New World
In order to show up on a desktop search, your mobile site needs to be stellar.
Seems backwards, right?
Well, Google recently changed their algorithms to reward those websites that are responsive or mobile-friendly.
They did this because of a recent shift in the online landscape...
there are now more people accessing the internet via their mobile phones than their laptop or desktop computers.
This is a major change in the way we think about conducting business online.
No longer do we, as website designers, design and build a website with desktop in mind - leaving mobile to a secondary thought.
Today, mobile is first; and if your website isn't mobile friendly than you're not only hurting your SEO - but you're wasting opportunity to deliver a consistent online experience to your prospective clients.
Two things that will keep you from both driving traffic to your website, and converting that traffic to prospective leads and clients.
If you're a lawyer that needs help with your online marketing, you've come to the right place. Like I mentioned earlier, we've partnered with dozens of lawyers and law firms in an effort to build a website that drives traffic and results.