If you talk to many small business owners, especially those who opened their businesses before the dawn of the internet, some have a fairly unpleasant, albeit misguided, impression of digital marketing and search engine optimization (SEO). Small business owners who feel like this are almost always those who have a minimal, if any, internet presence. However, those who have gotten on board with digital marketing usually sing its praises because they have seen real results from their organic rankings. While the ins and outs of SEO may not be easy for everyone to understand, one truth is: organic search engine rankings can significantly impact your bottom line - both positively and negatively.
Marketing has been around since the dawn of industry, and it’s a business tool that is constantly evolving and changing to adapt to the behaviors and tendencies of the modern consumer. Imagine the first business owners who were told that putting a sign on their shop would help bring in more business. Or the first businesses that were pitched the idea of listing their phone number in a directory. They either had the reaction that mirrors some of today’s small business owners toward digital marketing, or they jumped on board and saw it as an opportunity to grow the business. It would be a safe bet to assume that those who bought into these early forms of marketing saw much more success than those who didn’t.
The internet is the modern marketplace, and strong organic rankings are like humongous billboards for your business. If you choose not to invest in an SEO strategy, it’s the equivalent of taking down the sign from your shop window or unlisting your phone number. In the best case scenario, you’ll maintain your current customers and hopefully earn some new ones through referrals or foot traffic. But most likely, you will see your customers slowly dwindle away until you’re forced to make the unfortunate decision to close your doors or fight an uphill battle to regain your position in the marketplace.
While marketing trends come and go, one thing is certain: businesses today need to invest in an SEO strategy that will earn them strong organic search engine rankings. With constantly changing algorithms and the sheer amount of websites competing for search engine space, a small business’s SEO strategy needs to continually evolve and include proactive measures that achieve - and maintain - strong organic rankings. If you’re a small business owner who hasn’t developed a working SEO strategy, the best thing you can do is hire a company to do it for you. This gives you the benefit of working with expert strategists while still having enough time to effectively run your business.
Since 2009, High Level Marketing’s proven SEO strategies have helped small businesses earn new leads and grow significantly. If you’re ready to grow your business through SEO and other digital marketing methods, contact us today!