How High Level Marketing Helps Your Service-Area Business Avoid Google's Dreaded GMB Suspension
What is Google My Business (GMB) and Why You Need It
Fact is, if you have a business, you need a business listing on Google.
Even if your primary sales channel is word of mouth, the first place people go to check you out is online. A Yelp listing is not good enough. A Facebook page won’t cut it. If you want to grow your local business, you need Google’s help and, Google knows it.
Google is the world’s #1 search engine. It’s spent billions of dollars creating algorithms and designing user experiences to deliver the best content and recommendations for its users. And because Google has its hands in practically everything we do online, it knows what we want almost better than we know ourselves. It’s graded, cataloged, and rated every piece of online content, deciding what is relevant, trustworthy, and deserving of top search results. Of course, Google gives preferential placement to those businesses that meet its standards and use its platforms.
How Do You Get Google to Trust Your Business?
Start by claiming and optimizing your Google My Business listing.
Just remember, Google has rules. For local businesses with a storefront, following the steps to set up your GMB is clear. For Service Area Business (SAB), or home-based businesses that provide a service to customers at their location, it gets a little fuzzy. Make that really fuzzy. Check a wrong box, add too many categories, accidentally misrepresent your service area, and Google can hit you with an account suspension. It can happen right away, or maybe just when your GMB listing starts making your phone ring.
The most common reasons for a GMB suspension?
Spammy tactics or violating one or more of Google’s guidelines for how to represent your business. (And you know how often Google changes the rules.) Google can suspend your local business listing for several reasons, and when your GMB is your marketing lifeline, that means no one is calling your phone. It also means a lot of hours digging into the reason for the suspension and jumping through a lot of hoops to get it back up.
Service-Area Businesses Are Most At-Risk for GMB Suspensions
A Service-Area Business (SAB) is a home-based business that provides a service to a customer at their location. It includes landscapers, HVAC, electricians, painters, local builders, remodelers, roofers, and consultants. The biggest challenges for home-based business owners claiming their own businesses are properly defining the service area and properly categorizing their services. See Guidelines for representing your business on Google.
High Level Marketing Gets Results for Service Area Business GMB Listings
If you’re a Service Area Business with an SEO package from High Level Marketing, good news! You’re covered. We’ve taken the necessary steps to ensure your business is set up correctly and optimized according to the latest Google guidelines. Plus, we keep on top of all the GMB updates to ensure your business listing continues to perform at its best.
If you’re a Service Area Business managing your own GMB listing, contact us. We’re happy to talk to you about SEO packages that ensure your GMB profile is set up and optimized correctly, avoiding future GMB listing suspensions.
For more information about Service-Area Business Listings, here’s a great article by Search Engine Journal, How to Fix Common Service Area Business Issues in Google My Business