As a small business owner you play a wide variety of roles, and your website is no different.

Your website needs to reflect your brand, identify your unique selling proposition, detail products and services, offer contact information, and function as a lead generation tool.

Creating a website that acts as more than a digital brochure, but as a sales nurturing and prospecting tool, is not as difficult as it may sound.

By implementing a few essential design and content enhancements to your website you can take your small business sales strategy to large scale proportions.

Ensure contact information is prominently displayed

It may sound too simple to be so important, but if your attractive and content–rich website does not make it easy for your interested prospects to contact you, they will never turn into customers.

Ensure your contact information is prominently displayed and easy to find.

Also, include your main sales phone number within the call-to-action statement on every page of your site. Offer your prospects multiple contact methods including a phone number, email address, and a contact form.

Integrate a contact form with a customer relationship management (CRM) system to ensure all sales leads are nurtured

CRM systems are available that can be integrated with your website without a significant upfront cost.

If you're not ready to invest in a CRM, ensure you have a system for reviewing and responding to contact form submissions timely.

Include your contact form on as many pages of your website as possible, and place the form above the fold to ensure your prospects can effortlessly reach you.

Offer valuable content, but require contact information for access

You are undoubtedly an expert in your industry.

A prospect who finds your website is likely looking for a solution to a problem, like "how can I insulate my attic?"

Spend some time developing one or a small number of valuable educational pieces on a topic related to your services (e.g.: "Ten Tips for Preparing Your Attic for Insulation") and promote the content on your website.

The key is that in order for the prospect to download your informational piece, he must first complete a form that includes his name and an email address or phone number – providing you with an opportunity for direct sales follow-up.

Invest in a well designed, custom website 

Within the first thirty seconds of reviewing your website, a prospect will make a determination as to whether or not your company is professional, valuable, and trustworthy.

Maybe you last updated your website eight years ago, or maybe you started with a low-cost, DIY templated website option, but an outdated or unprofessional online appearance will not help you generate leads if you come across as unreliable.

Spend the time and money to find a website design company that will build a professional, customized website that will help you to grow your business.

Make sure your website is search engine optimized 

According to AdWeek, 81 percent of shoppers conduct online research before making a purchase.

Make sure prospects that are searching for a solution to a problem that you can solve find you first.

A strategic website design partner can help you to develop a keyword strategy and SEO solution that will help your website rise to the top of the search engine results page.

Incorporate a blog into your website

A continually updated blog will not only help your search engine results, but it will help establish you as a trusted resource and expert in your field which will naturally translate into phone calls and sales.

Commit to blogging even 300 words per week and watch your visits increase and your customer base bloom.


If you're interested in learning how High Level Marketing can handle your website and online marketing, let's chat! We can provide a free estimate on a new website and/or an online marketing program. Click here to set up a call!

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