Today, more than ever, small businesses fight an uphill battle to gain new clients through traditional marketing techniques. Many also struggle with search engine marketing and work tirelessly to get their websites ranking high in relevant Google searches, often with little success.
In addition to building a useful, well-designed website, today’s small business owners need to take advantage of every tool that can help them create a larger presence on Google, and a Google Maps listing is an excellent example of this.
What Is a Google Maps Listing?
A Google Maps listing makes it easy for customers to gain quick and relevant information, such as where you’re located, when you’re open for business, and a phone number or email address where they can reach you.
As you create your listing, be sure to provide all of the necessary information to complete every field. According to research conducted by Google and research company Ipsos Media, consumers are 38% more likely to visit and 29% more likely to purchase products or services from businesses with complete Google Maps listings.
How Can It Improve Your Rankings?
In 2014, Google made it possible for businesses to link their Google Maps listing to their Google+ page. Google rewards businesses who actively manage their Google+ page, so by regularly adding new content, you can boost the ranking power of your listing.
The ranking of your business’s listing is also affected by the amount of citations your business receives. A citation is any mention of your business on a reputable source, such as Yelp, the Better Business Bureau, Yellow Pages, or any relevant industry publication. Essentially, citations show Google that you are who you say you are. Every citation that indicates that you’re a trusted business is a valuable resource, so encouraging your customers to review your services on multiple platforms can go a long way towards boosting the ranking of your Google Maps listing.
If you’re a small business owner, creating a complete Google Maps listing and integrating it with your business’s Google+ page will not only improve your rankings, but it will also help you earn the trust of potential customers.
Like any marketing tool, a Google Maps listing requires regular engagement and maintenance, but with Google’s regular updates and algorithm changes, you may find it difficult to keep up and grow frustrated with the results you see.
Fortunately, when you work with High Level Marketing, you can spend less time navigating through Google’s ever changing landscape and more time focusing on what you do best - operating your business.
To learn more about the ways your business can grow through search engine marketing, contact High Level Marketing today!