The internet is a competitive place, and to many small business owners, the idea of building a website on a budget and having it rank well and look professional seems unattainable. While it’s true that some of today’s most visited websites look amazing and perform exceptionally well, they aren’t necessarily the gold standards of what a website needs to be. A good website is defined by its design and usability. So, as a small business owner, your best website design is one that makes you look professional and capable of meeting the needs of current and future customers.
The best websites for small businesses aren’t designed with a skillful eye, nor are they pieced together by expert hands. In order to produce the best results, a website must be designed with an attentive ear. When designers truly listen to the needs of their clients, the resulting website can look and perform far better than expected.
Having an ear for design
HLM’s Creative Director, Chris Ditty, says, “You can’t design a good website without listening intently to what the client needs and what their target audience wants. You can use the best graphic software and make a website as visually impressive as possible, but it’s useless if it doesn’t fulfill the client’s needs and create a positive experience for the user.”
It’s true, especially when you compare it to something else that relies heavily on both design and functionality. If you’re looking for the perfect car, you’re not going to rely on design alone. Similarly, you’re not going to be pleased with something purely utilitarian. Chris Ditty continues, “The key is finding a happy medium and designing a website that looks contemporary and helps clients turn web searchers into lifelong customers.”
When you think about how to achieve the best design for your small business website, find a way to reach that happy medium between looking contemporary and providing users with an easy experience. Learn what your customers want and what they expect. By having a clear idea of not only what you want your site to look like, but also how your audience wants it to perform, you’ll have the information you need to create the best website for your business.
As you look for a company to design your website, it’s important to find one who will listen closely enough to create a design that meets your needs and helps you accomplish your goals. At HLM, we do this every day to ensure that our clients’ websites continually attract new leads for their businesses. Contact us today to learn how our dedicated team of imaginative designers can create a website that is tailored to your small business.