Although your website is optimized for the entire world, the most important customers, for those businesses with a brick and mortar location, are the ones who can walk into your storefront.
These are the customers that you can truly engage, and these are the customers you can upsell directly.
Remember Pareto's Principle: 80 percent of your income likely comes from 20 percent of your customers.
If Pareto could have added a localization component to that observation, he probably would have.
This holiday season, maximize your offline engagement with local customers through the following online marketing strategies.
Optimize Your Website for Local Search
Social media is an easy way to get involved with your local scene without a large marketing budget. Review sites such as Google My Business and Yelp level the playing field for all businesses – if you give great customer service and superior products, people will give you great reviews and increase your visibility online within your local area.
You also want to optimize your website for local searches. As you build your reputation on review sites, people will naturally want to visit your landing pages.
On your landing pages, you want a click-to-call function so that people can directly connect to your storefront when searching on their mobile phones.. You also want properly localized keywords in your page title fields and image meta tags so that your business shows up in local search results on Google and the other major search engines.
Use Online Directories
If you are unfamiliar with online directories, you can begin quite easily with the free Local Business Center from Google. This directory helps potential customers who are searching Google Maps to find your storefront more easily. You may also consider Bing Places and Angie’s List as other free online directory alternatives. Your visibility within these networks rely on the positive reviews that customers give you.
When you gain a bit of experience, you may want to get involved with paid online directories that funnel results directly into the major search engines. Not only will you place yourself higher for certain keywords, but you also maintain a higher profile for people searching for niche businesses in directories specifically
General localization is one thing; responding to recent statistics is quite another.
Learning how to read real-time analytics for your local search area is the best tool that you have for creating a buzz about town during the holiday season.
Find out what people in your area are searching for online. Compete for keywords that are relevant to your business.
Focus your efforts on the demographics that seem to visit your website and your storefront the most.
The more that you dig into the statistics, the better that your results will be.
Hand over the Keys
As a small business owner that’s trying to wear dozens of hats, the holiday season can be an even more stressful time of the year. Not only are you preparing for the rush, but you’re trying to finish the calendar year strong.
Who has time for doing all this online marketing??
We do. And we’d love to help take over your online marketing this holiday season.
Shoot us a message, or give us a call at 866.634.1206, and let’s discuss how we can help you grow your business online through website design, search engine optimization, and other online marketing tactics.