As 2015 comes to a close, it’s time to reflect back on a year that saw quite a lot of changes and shifts in the online marketing landscape.  

From Google’s focus on mobile and their continued dominance as the online search engine, to the trend of small business owner and entrepreneur, 2015 gave us a real glimpse of what the immediate future looks like in the online marketing space.

Unsurprisingly, our 2015 top blog posts saw parallels to the industries biggest news.  

In order of popularity (page views + social shares), here are High Level Marketing’s top marketing blog posts of 2015:

1.    28 Marketing Statistics All Small Business Owners Need to Know

In this ‘round-up’ style blog post, 28+ facts and statistics were collected and curated from the leading marketing companies and blogs. Each post included an option to ‘Tweet this’; and the statistic that received the most tweets was:

50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same. - Google

With our audience of small business owners and marketers, it is not too surprising that this statistic hit home the most.  To us, it perfectly displays the importance that a properly designed, built, and optimized website has to a business.

2.    How Can I Increase My Organic Search Engine Rankings?

Even though this blog post was written in October of 2014, the question that the post answers remained relevant.  

And I believe you’ll find this post in our 2016 wrap up as well.  

It’s the number one question our sales team receives. It’s even the number one question I have as an experienced online marketer.

That’s because Google always keeps us guessing.  Whether you’re a novice business owner or the Director of Marketing for a search marketing company, we’re always looking for ways to improve the organic rankings of our website.  What worked yesterday won’t work tomorrow.

This is why teaming up with a proven SEO company is vital to the success of your business.  You need a team of professionals working relentlessly to optimize your website for the terms your customers use in search.  And this blog post did the best job, circa October 2014, in answering the new age old question, “How can I get my site to rank better in Google?”

3.    Are You Prepared for Google’s Mobile Search Update?

On April 21, 2015, Google designated mobile-friendliness as a ranking signal, affecting mobile searches worldwide and significantly impacting organic search results.

As a website design company, we saw this coming from a mile away.  With mobile search traffic overtaking desktop search, the numbers told a clear story:

The design of your website in a mobile and tablet experience is the most crucial of element to your online success.

Everyone has a cell phone. And everyone uses their mobile phones to conduct searches on the fly.  Looking for directions? Google it.  Looking for the best place for lunch? Google it.  Basement flooded and need help? Google it.  Our phones live in our pockets and they now the first place we turn to when we have a problem that needs to be solved.

Of the 100+ blog posts written in 2015, these three were the most popular amongst our searchers, readers, and social fans.  Here’s to a successful year of creating educational content that helps our small business audience navigate the ever-changing world of online marketing; and here’s to a prosperous 2016 that will come with its own mix of challenges, shifts, and changes sure to keep us on our toes!

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