HVAC company sees 137% Increase in Quality Lead Volume with High Level Marketing's Team and Technology
How do you grow an HVAC business in an oversaturated, highly competitive market?
By partnering with an agency that can give you competitor insights, provides complete transparency into your best lead-gen channels and can guide your marketing strategy and budgetary decisions so you can grow profitably.
Add to that a website built with high-performance, flexible technology designed to keep up with today's ever-changing Google algorithms and you have an unbeatable combination. That winning combination is how we help Guin dominate search results and continue to grow profitably year after year.
The Digital Strategy That Helped Guin Service Dominate Search Results and Earns More HVAC Customers in Birmingham, AL
Meet Guin Service
Guin Service was founded in 1958 and is a 4th generation home service company serving the Birmingham, Alabama market. Joseph Braswell began working in the company in 2011 and three years later took over the day-to-day operations of the business.
As Joseph was taking over the company, he thought about how he could take the business to a new level, growing revenue beyond where the company has ever been. He realized that a strong marketing program was required if he was going to hit consistent growth objectives.
Our strategy started with building Guin a foundation for long-term success.
High Level Marketing designed a Search Engine Dominance strategy, that included an updated, mobile-first website design, SEO and GMB Optimization, and Paid Search, to attract high-value traffic and help Guin occupy multiple positions on page one of Google. We included Social media engagement and blogging to increase awareness, promote in more diverse markets, and to drive more traffic to their website. Finally, we produced high-quality videos to include in their YouTube advertising strategy and to increase user engagement on their website.
See what your website needs to compete in your market
How We Achieved Success in the First 90 Days
It's no secret, your website is arguably the most important brick in your digital foundation. It is the anchor to your entire digital strategy and the first place people will go to make an informed decision.
Your website gets about half a second to earn their trust, then not much longer to get them engaged and persuade them to call you.
We designed Guin's website to focus on the customer's needs and designed the pages to be clean, skimmable, and mobile-friendly. Big calls to actions (CTA's) gave visitors a friendly but direct path to taking the next step.
Local Business Optimization
The top three Google Maps listings get 3x the customer calls and the top three organic search results get over half of the customer clicks.
Prior to working with HLM, Guin wasn't benefiting from map listing visibility. They are now generating 12,000+ quarterly impressions on Google Maps for AC repair and replacement searches, increasing traffic to their website.
With GMB Optimization and links to the new website, Guin earned page 1 map listing visibility for multiple high-value keywords.
With ongoing optimization, Guin maintains Google visibility in their territories for their top services.
Paid Google Ads
Paid advertising, a.k.a. PPC is an essential channel for service providers to reach customers when they are ready to buy. To boost search engine visibility and inbound phone call leads, equipment sales, our team launched a series of paid campaigns, including local service ads.
HLM created, activated, and optimized Google paid search campaigns to improve visibility for AC Repair and Replacement.
HLM helped get Guin "certified" with the Google LSA program which ultimately added more page 1 listings and an incredibly low cost per lead.
YouTube is the second largest search engine in the world. HLM and Guin both agree that many homeowners start their research for solving furnace and AC issues on YouTube. We produced a branded video ad to engage homeowners looking for HVAC solutions on YouTube as well as on Google.
As Guin's digital marketing partner, we continue to drive the strategies and support they need to increase sales and grow their business. That includes regular performance check-ins, design and video support, and of course a dedicated performance manager ready to discuss new opportunities for keeping their marketing fresh and moving forward.
Our ongoing support includes:
- Website, Design, & SEO Services
- Paid Search, Local Service Ads, & YouTube Ads
3 Years and Still Growing!
"We have been with High Level for 3 years now, and have been very happy with the service. We've used them to create our website, and to market our service. We meet regularly to tweak our strategy, and all has run smoothly."
Joseph Braswell | Owner