Google now shows carousels of reviews on local business profiles

Posted: in SEO and Content Marketing

Reviews carousels surface when relevant to the query and the business has enough high-quality reviews, a Google spokesperson confirmed.

Google has been spotted displaying reviews in a carousel format, placed more prominently on local business profiles. The feature was spotted by digital marketer Aneel Badyal and confirmed by a Google spokesperson.


A screenshot of the reviews carousel that surfaces on GMB profiles for relevant queries. Source: Aneel Badyal.

Why we care

Review excerpts on Google My Business-powered (GMB) listings are not new; however, this is the first time they are displayed in a scrollable carousel format that may promote viewing more reviews without the user having to click “see all reviews.” Additionally, the reviews carousel is placed high enough on the listing (below the business’ name and above its contact info) that the user does not have to scroll down to view them.

This interface tweak is beneficial for businesses with positive reviews and underscores the importance of reviews within the context of your GMB profile.


Michael Cipielewski