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Google Update: Local Pack Update

Posted: in Pulse on the Industry

In a recent article published by Search Engine Land, Google confirmed they rolled out a recent update to their map and local interface in search results. 

 

Google will now display local results on the left with the map position to the right for search queries on desktop.

 

Introducing the new view:

 

What this means for your business

  • With the map moved from the top of search results to the right of search results, businesses that appear at the top of local search results will now be closer to the top of the page on desktop views. With less scrolling, it's more important than ever for your business to be at the top of search results.
  • Some people have reported seeing two ads at the top of the results vs the traditional single ad at the top of local search results. This might be a glitch or it might mean more opportunities for paid search to help you dominate search results.
  • Google reviews may have a bigger impact on where your business gets ranked

Why we care

You rely on local search traffic to grow your business. When Google makes updates to local search results like the Google Local Listings update and the recent Google Business Profile update, our SEO experts watch for positive and negative impacts they may have on your rankings and your traffic. Then they make adjustments to your strategy as needed.

Why choose HLM for local SEO?

At High Level Marketing, our search engine optimization is fluid. We adapt quickly to Google’s updates and algorithm changes to ensure your website is not only protected from Google’s ongoing updates and changes but uses them to your advantage. Your online success and business growth is our goal.

Grow Your Business With a Leader In SEO and Digital Marketing!

Request a FREE Website and SEO Evaluation

 

Sources: 
Search Engine Land
Bright Local


High Level Marketing is a National, full-service digital marketing company dedicated to helping small businesses reach their growth goals by providing affordable tools, technology, web design, and SEO services that help them compete online and win.

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