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Google My Business is now called Google Business Profile

Posted: in Pulse on the Industry

There is nothing more constant than change, especially with Google.

While Google Business Profile experienced several name changes over the years (Google My Business, Google Places, Google+ Local, and a couple of others,) each evolution has streamlined the way businesses manage their profiles, promote their services, engage their customers, and gain valuable insights on their audience and their local search performance. And that’s great news for businesses who are active online.

What does this update mean for your business? 

If you have a one-location business it means having the ability to resolve issues, manage verification, and manage your profile directly from Google Maps or Google Search. You’ll no longer need a separate Google My Business website or mobile app. 

You’ll also have new tools to work with, like call history, messaging, and a performance planner. 

See some of these features in action!

If you are a larger business or have multiple profiles, you can also manage your profiles directly from Maps or Search, but you will also have access to your dashboard via Business Profile Manager (formerly Google My Business.)

When will this change happen?

The name and branding changes are already taking place and some of the conveniences are already in place. Sometime in 2022, Google will retire the Google My Business app. We’ll keep you posted!


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