Google Link Spam Update: What You Need to Know

Posted: in Pulse on the Industry

Roughly four weeks ago, Google began a rollout of their "Link Spam Update", and according to Danny Sullivan of Google, it is officially deployed. Here’s what you need to know:

What is link spam?

In a nutshell, link spamming is posting or embedding links into your website to increase the number of external backlinks to a specific page regardless of link or page quality, post context, or established link-building practices. The goal is to increase the page's SERP (search engine results page) position.

Some common forms of link spam include:

Spam Posting- (most common) When a black-hat link builder posts single links in public forums, comment sections, or guest books regardless of context.

Hidden Links- Inserting hidden links in posts that only bots can see.

Link Farms- When site owners agree to continuously link to each other for the sole purpose of back-linking.

Nofollow Links- These are not very common since Google's Penguin update. Nofollow links were a tactic typically performed by automated link-building programs.

Single Post Blogs- Adding multiple random links to one blog post in hopes of improving backlink profile.

Directory Spam- Registering your site across thousands of RDF Site Summary (RSS) pages or blog feed directories with link manipulation in mind. The key is adding your website to reputable directories. Think "free directories" vs. Angie's list.


Google's Original Announcement

“In our continued efforts to improve the quality of the search results, we’re launching a new link spam-fighting change today — which we call the ‘link spam update.’ This algorithm update, which will roll out across the next two weeks, is even more effective at identifying and nullifying link spam more broadly, across multiple languages. Sites taking part in link spam will see changes in Search as those links are re-assessed by our algorithms,” Google wrote.


What Does This Mean for High Level Clients?

It's great news! If you're on an SEO package with High Level Marketing, we checked your backlink profile and cleared up any questionable links as part of your onboarding process. 

Additionally, if you are on an SEO package that includes backlinks, you can rest assured we follow best practices, providing high-quality backlinks to high-quality content using appropriate tags. And we only use reputable directories that make sense and will give value to your business.

If you have any questions about link spam or want to add SEO to your current digital package please contact your account manager.


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