Google Confirms May 2020 Algorithm Update is Rolling Out Now

Google’s Danny Sullivan has confirmed that a core algorithm update is rolling out. The update will officially be known as the “May 2020 Core Update.” 

Our last pulse on the industry focused on the search engines and SEO experts consensus that Core Algorithm Updates should continue. Google's May 2020 Core Update is evidence that the company will absolutely continue to roll out updates to protect users.

In such uncertain times, the need for user protections against spam and search result manipulation is even more important. If recent news of social media bot spam and Zoom hijacking has taught us anything, it's that no digital medium is free from exploitation from bad actors. 

Google's stance on Core Algorithm updates has not changed at all since August 2019; in short:

  • Focus on creating high-quality content that answers the questions a user is looking for
  • E-A-T: Expertise, Authoritativeness, and Trustworthiness are how quality is rated and should be the focus of any webpage. 

What This Means

High Level Marketing has also held a strong stance against dubious SEO practices. In fact, we have welcomed many of our clients due to previous bad actors tanking search performance (the 7 Deadly Sins of Content Marketing weren't imagined, you know). 

That being said, Google generally doesn't provide specifics on what exactly they change in their Core Algorithm. We can be certain that it relates to content quality, Expertise, Authoritativeness, and Trustworthiness, as all of the Algorithm Updates for the past year+ have. This history of quality + E-A-T updates is why HLM focuses so heavily on creating strong content that's useful to searchers and search engines alike.

High Level Marketing will continue to monitor industry updates and provide insights of our own as they reveal themselves.

As always, if you have questions or concerns about the recent industry updates, drop us a line. I assure you, we're open. 

Michael Cipielewski