From social media posts to pages on your website, your brand can be communicated through many different channels online. An integral part of obtaining a return on your digital marketing investment is ensuring that everyone from brand advocates to potential customers can find you through every avenue available to them. This means optimizing your video and images to maximize exposure to your audience regardless of where they are on the web.
How important is image and video SEO to your business?
In addition to researching best practices for gaining authority from top search engines, it is important to consider how your customers actually find you. For many consumers, traditional Google searches for desired products are being replaced by discovering products through social media platforms and content aggregators. After substantial market research, you may find that more customers find you through YouTube or Pinterest than search engine queries. If this is the case for your business, video and image search engine optimization should become a focal point for your marketing initiatives.
What does it take to get your content viewed?
The importance of video and images for user-engagement is far from classified information. Although many digital marketers and web designers understand the need for rich media, few know how to make sure their content is found.
How do you make your images search-friendly?
- • Write descriptive image file names
- • Add “Alt” tags with keywords that explain what your image is
- • Use images with reasonable dimensions and file sizes to avoid slow page load times
Creating and optimizing video for search is a bit more intensive than images; however, the payoff is proportional to the legwork required. Most video hosting websites, such as YouTube, base video rankings on varying metrics* and platform-specific attributes (such as the credibility of the user posting the content), however, the following steps can make your content more visible in search results:
- • Creating a captivating title with keywords
- • Writing an in-depth description
- • Incorporating tags related to the content of your video
Despite these tips being vital to the success of any image- or video-based SEO strategy, it is necessary to point out that the content itself will dictate the results. In other words, you must take the time to create content that is worth directing people to.
Staying in front of the competition
As the digital marketing industry and technology evolve, it will be crucial to be creative and persistent to stay ahead of the curve. Search engine optimization will continue to play a pivotal role in how businesses market themselves in the digital world, but it is important to keep up with ever-changing SEO practices and strategies.
For optimal results, your SEO strategy should be a multi-faceted plan focused on leveraging as many opportunities as possible. Contact High Level Marketing today to learn more about how your company can benefit from a competitive SEO strategy!
Author: Ken Freel
* YouTube uses an algorithm to rank videos, taking into account views, likes, comments, the number of times the video has been embedded onto web pages, and other factors.