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Fix Your Old, Dusty Adaptive Site! Google Updated its Mobile-First Indexing

New guidance has been added in numerous areas, including crawling, structured data, visual content and best practices. Old adaptive sites that have different versions or URLs for desktop and mobile devices will start seeing reduced traffic. 

First, a note: You cannot opt into or out of mobile-first indexing, which means that site owners are not in control of which version of their site gets crawled and indexed. Ensuring that both versions are properly maintained will result in a more pleasant experience for your users, regardless of the device they’re on, and make your pages more competitive within the search results.

Google has advised developers to maintain the same primary content across the desktop and mobile versions of their sites, but the documentation now includes the following warning.

Adaptive sites are most at-risk for seeing traffic losses.

Adaptive sites are "mobile-friendly" in a sense, but provide completely different user experiences on desktop and mobile devices. Responsive sites scale website elements to fit a specific device, which is the method preferred by Google and other search engines.  

Need help with your old adaptive site? Contact the team of experts at High Level Marketing! 

 

Michael Cipielewski
Director of Digital Marketing

Michael Cipielewski is the Director of Marketing at HLM, an avid reader, Podcast enthusiast, geek dad, and rescuer of Pomeranians.

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