Creating a beautiful, responsive website is the first step to growing your business online.  Think of your website as the ‘Sun’, the center of your online business universe.  Everything you do online will revolve around your website.  Like the planets, the facets of online marketing are constantly revolving. And as important as the sun is the life on our planet, your website is the key to fueling a prosperous life within your marketing initiatives.  

Free checklist: Ultimate SEO Checklist for Small Business Websites

Why SEO Is Important

Now that you understand the importance of your business’s website, understand that there are now over 1 BILLION websites online.  And your site is just one amongst the billion.  Even if you’re in a niche market, you can all but guarantee that there are at least a million other websites and businesses out there that would like a piece of your pie.  

Now competing with all of these sites for exposure seems impossible, right? Well, that’s where search engine optimization (SEO) comes in. By definition, search engine optimization is:

“It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.”

In other words, it’s not about buying traffic via ads or links. It’s about content. It’s about executing specific optimization efforts that work to increase your rankings in search results for the keywords your target audience uses to answer questions and problems.

It’s why shows up at the top of search on the first page when you search for “Best Michigan Web Design Company”

Here’s more, in 90 seconds:

Properly optimizing your website for search will build the foundation you need to increase the likelihood that your business gets discovered via search by your target audience.  It’s not an easy task, not at all.  SEO takes time and patience; it is difficult to set up; and is a never ending process. However, it is an absolutely necessary practice if you want to grow your business via online.  

If you’re sold on the importance of SEO for your website, then you’ve come to the right place.  Through our blog and our content, we’ll continue to provide insight and best practices that arm small business owners and marketers with the information necessary to achieve search engine optimization success.  

However, if  you’re like most small business owners that want to simply focus on areas of the business that you excel in, then give us a shout. High Level Marketing has affordable SEO services that have been proven to help small businesses grow and excel online.

To see just how competitive your industry and local area is, check out our new Website Analyzer - it’ll give you everything you need to know about where you stand with your website and market.