By now, you may have heard Google’s decision to discontinue Google+. Google+ was launched seven years ago in an effort to create its own social networking site. With it came the Google+ and +1 buttons you see on most websites created or updated between 2011 and 2018, including the ones built here at HLM.
Google + and SEO
Like any new app, Google experienced high user engagement. For a while, it seemed Google was favoring conversations on active Google+ users by promoting them in search results. Google+ was favored over Google Places (now known as Google My Business.) And, for a while, with Search Plus Your World, your search results were personalized by including results based on what your Google+ Friends searched. However, as Google stopped pushing Google+, user engagement declined. In fact, 90% of today’s sessions on Google+ for the consumer sees less than a 5-second engagement.
What does this mean for your business?
- If you are an HLM client, your SEO and SEO strategy will not be affected.
- Over the next 10 months, Google will begin to discontinue Google+, until its final day sometime in August 2019.
- Over the next 10 months, Google will be providing detailed information about the process, including ways to download or migrate your personal or business data.
- During this transition, HLM will be first be testing replacements for Google+ buttons on websites. Once the data is in on the best replacement strategy, we will be updating your website.
About High Level Marketing
At High Level Marketing, our primary goal is to help you grow your business. Pulse on the Industry is our monthly publication reviewing a relevant industry topic that could impact your business. Keeping you informed about industry and market trends is just one way we enable you to stay in control of your digital marketing efforts. When you partner with High Level Marketing, you’re not left to figure out what your next step should be. We help you keep on top of the trends, understand your market, and make important decisions to connect with more customers and get more leads.