Author: Elizabeth Scavnicky Yaekle 

The secret’s out—the key to SEO is compelling content that establishes credibility, engages readers, and encourages them to share with like-minded and interested people. The SEO environment is more competitive than ever, so businesses of all sizes must constantly challenge their marketing teams to be more creative in terms of how and where they position messaging, drive traffic and, ideally, set trends.
At High Level Marketing, when we are amazed by our clients’ successes, awards and all sorts of initiatives, we can’t help but spread the word. (Drumroll here…) We are both proud and excited to announce that 1-800-LAW-FIRM’s headquarters in Southfield, MI has been retrofitted into a model for renewable energy and energy efficiency.
Breaking Ground for the Greater Good - Small Business Design, SEO, and Marketing Blog | High Level Marketing  - pace
The 100,000-square-foot building is undergoing a major green architectural overhaul- a complete retrofit including solar panels and micro-wind turbines on the rooftop; solar-covered carports and electric vehicle charging stations; indoor and outdoor efficient LED lights and an ecologically friendly rooftop solarium. Future features include energy optimization that reduces power fluctuations and improves the performance of computers and other electronics used in the building.
1-800-LAW-FIRM is a national company that represents plaintiffs on everything from tax issues, bankruptcy and divorce to medical malpractice and nursing home abuse. The national law firm’s initiatives represent the first project in the state of Michigan (outside of a separate program in Ann Arbor) that is taking advantage of the PACE program, made possible by a 2010 state law. Their investment in green architecture underscores their commitment to not only their local community, but to the entire planet.
High Level Marketing’s Co-Owner and Chief Technology Officer, Jon Bowerman, was thrilled when 1-800-LAW-FIRM announced their PACE program initiatives stating, “[1-800-LAW-FIRM] is following the same guiding principles as High Level Marketing—‘Do good, and the money will follow.’ Most companies focus solely on their bottom line with little regard for their community, stakeholders and the planet. CEO Ari Kresch is an agent of change based on his demonstration in leadership and understanding of both the micro and macro benefits to be realized by undertaking such groundbreaking initiatives.”
Bowerman is a graduate of the University of Michigan’s A. Alfred Taubman College of Architecture and Urban Planning in Ann Arbor, MI. With extensive knowledge of urban planning and sustainability, he urges all US businesses to pursue green architecture initiatives.
In conclusion he stated, “1-800-LAW-FIRM’s investments in green architecture, cutting edge technologies, and even education underscore its commitment to its local community and the nation as a whole. If a mere 1% of US businesses followed suit, imagine where we would be as a nation—and as inhabitants of this planet—in five to ten years?”