The basic idea behind increasing your search rankings is to essentially "get the word out" about your site or web page. We will examine some basic organic seo tips to get your page out there.
First start by selecting the keywords you want to target, let's use "homemade pizza recipe", for example. Assuming you already have a nice content rich and unique page about your favorite pizza recipe, let's examine some basic steps to getting your page listed organically in the search engines.
Step One - Share Your Page
Start by submitting your page to some of the more popular blog aggregators (bloglines, technorati, digg, facebook, myspace) or better yet, offer your users a way to submit your pages to these sites for you.
Participate in discussions about your topic and reference your page, perhaps your favorite cooking site has a place to share recipes, what a great place to link to yours! Sites and pages related to your topic offer more attractive links than an off-topic site.
Step Two - Make Your Links Count
One of the easiest ways to build links is through your own blog. If you have written an article about something you reference in a future article, link to it. You can control the link text and location, in addition, most search engines place a significant amount of value to internal site links. Choose a nice keyword rich (and friendly) description and link that to your page where appropriate. To use our example of pizza, if you are writing an article about easy ways to feed the family, work in a link to your homemade pizza article.
Search out similar blogs and ask them to link to your article, and in exchange see if you can work in a link to one of theirs on your site. You don't always have to offer a home page link or expect a home page link in return. A well placed and well written link can be just as good, if not better. Chances are the reader will be more inclined to click your link and the search engine will find it to be more relavent than a run of the mill home page link.
Step Three - Keep Your Title On Topic
This may seem like a no-brainer, but having a keyword rich title can have a huge impact on your search rankings. The tricky part is making sure not to spam your title or article with keywords to the point that it no longer makes sense to the reader, as a general rule, if you can remove the keyword text from your sentence and it still makes sense, chances are its going to appear as spam to the modern day search engine. "15 Minute Homemade Pizza Recipe" is a nice keyword rich, but informative title.
Much of this article may seem like common sense, but it amazes me how many people are looking to increase their traffic through the search engines and fail to do even the most basic steps . Many of these tips you have total control over and take only a small amount of your time to implement. A little each day adds up to a lot in the long run.