In 2016, mobile web browsing officially passed desktop traffic in volume. Roughly 60 percent of search queries globally now come from mobile devices. It is likely that mobile traffic will reach a full 2/3 of all traffic by the end of 2018. So if your website is not optimized for mobile devices, your business is missing out on literally thousands of prospects.
What is the Google “Speed Update”?
In an effort to provide the most valuable search results, Google will give preference to fast, mobile-optimized, responsive websites starting in July 2018. Google’s “Speed Update” will make site speed part of Google’s core mobile algorithm. Previously, Google was only considering page speed as an official ranking factor for desktop websites. Starting in July, it will also be the case for mobile websites.
This Google update to push its “mobile-first” indexing to the web fundamentally changes the landscape of organic search as we know it; where the desktop ranking of a site pre-2018 would inform the ranking of its mobile version, now we are seeing the opposite.
Boosting Mobile-Friendly Pages - Not a New Idea
In 2015 Google’s mobile-friendly update, aptly named “mobilegeddon” by the industry, gave preference for responsive websites or those with mobile-only versions (commonly created with an m. subdomain). The continued focus on mobile is both predictive and responsive to shifting user behavior - that mobile devices are the preferred method of web browsing over desktop computers.
Google alluded to this in their most recent announcement, stating, “We continue to encourage webmasters to make their content mobile-friendly. We do evaluate all content in our index -- whether it is desktop or mobile -- to determine how mobile-friendly it is. Since 2015, this measure can help mobile-friendly content perform better for those who are searching on mobile. Related, we recently announced that beginning in July 2018, content that is slow-loading may perform less well for both desktop and mobile searchers.”
The July 2018 update adds an additional layer to the aforementioned changes to Google rankings: mobile-optimized doesn’t just mean a website sizes appropriately to the device of the user; it also means fast. Users that have experienced slow websites on their mobile devices would immediately identify this as a pain-point in mobile web browsing. Most websites scale appropriately, but often take too long to load. Page speed is important to users because faster pages are more efficient. For a business owner, faster page speed is imperative for search engine optimization (SEO) and driving leads for your business.
Keeping Up With Google
We’ve been building websites, both responsive and site speed optimized, for years!
Every responsive website we develop is built to attract the highest possible amount of new customers from search engines, like Google. This creates the foundation for effective SEO mobile marketing. Because most phones are GPS enabled, search engines can pick up your site targeted close to the customer. HLM websites are optimized for all devices and ready for this new Google update.
Is Your Website Mobile Ready?
We encourage you to test your website’s mobile-friendliness at https://search.google.com/test/mobile-friendly , input your website URL, and click “test.”
Need a mobile-friendly website? Contact HLM today.
About High Level Marketing
At High Level Marketing, the primary goal behind everything we do is educating and empowering small business owners like you to understand your options in an effort to make the best marketing decisions that will help grow your business. We develop effective digital marketing campaigns that drive traffic and convert leads. Stop losing leads to your competitors…