If you’re a small business owner, then you’ve probably heard that blogging can help your business and your website’s ranking in a number of ways. Not only does a blog give you an opportunity to create more content the can boost your search engine rankings, but it can help you build your brand by sharing your personality and expertise. But while blogging can help your business if it’s done well, it can drain your time and resources if it’s not. To ensure that your small business is putting out blogs of real value for your target audience, avoid making the following blogging blunders.
You don’t have to be a modern Shakespeare to write an engaging blog post, nor do you need to replicate the kind of writing you did in school. Writing in a conversational tone is the best way to create a post that shows your personality and doesn’t bore your readers. Remember, a blog post isn’t a term paper, so it shouldn’t read like a piece of academic writing. Don’t be afraid to break the rules. Use contractions. Start sentences with conjunctions. End a sentence in a preposition if you want to. Just make sure that your relaxed approach doesn’t lead you to make the next blunder.
Just because a blog post doesn’t have to read like an academic paper, that doesn’t mean you can abandon all forms of generally accepted syntax and structure. Don’t misspell words or forget to capitalize proper nouns. If you need to, take some time to refresh your comma usage skills to ensure that you don’t create a post that’s littered with unintelligible fragments and run-on sentences. You should also take the time to make sure your blog post makes sense. Does it have a central theme? Does the information you present at the start of the post inform the content throughout the rest of the post? If the answer to these questions is “no,” then you should revise your post and include clearer content.
There is an unimaginable amount of content on the internet, so odds are good that you’re not the first person to write a blog post on your chosen topic. This is both a gift and a curse. It’s a gift because it allows you to easily research information and fact check against others who have made similar points before you. However, it’s a curse if you find yourself tempted to steal ideas from previously published posts. Plagiarism doesn’t work in the academic world, and it doesn’t work in the marketing and business world either. Remember, there’s nothing wrong with using someone else’s ideas as inspiration or research, but it’s never okay to present someone else’s writing as your own. In addition to the ethical reasons for avoiding plagiarism, having someone else’s writing on your site won’t help your search engine rankings. So, if morality isn’t enough reason to avoid plagiarizing in your blog, then the idea of hurting your website’s rankings should be.
Choosing Not to Edit
Editing your post for errors is crucial. Always go back and re-read the post a few more times to catch any errors or typos you may have missed. Sometimes, your ears are better than your eyes at spotting errors, so reading your post out loud is a great way to ensure that it is grammatically sound and easy to read and comprehend.
Forgetting the Call-to-Action
While blog posts can boost your search engine rankings and communicate your brand’s knowledge and personality to your audience, they should also encourage your readers to purchase your products or services. Your posts shouldn’t be only informational. They should be geared toward turning readers into customers, so in addition to providing information on a given topic, you need to include a sentence or two that compels your readers to take action (see: the end of this blog post).
In order to get the best results from your small business blog, you should partner with an SEO company who knows how to effectively plan and execute a successful blog strategy. At High Level Marketing, our team of writers and strategists knows what it takes to create and maintain a blog program that produces real results. To learn how HLM can help your small business grow with an SEO-driven blog program and other industry-leading digital marketing tools, contact us today!