Amazon after Google’s search ad dominance

The e-commerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years, according to new eMarketer research.

Google is by far the dominant player in search advertising in the U.S., but Amazon and others are eroding that lead. Amazon’s share of the search advertising market is expected to grow as Google’s shrinks over the next two years, according to estimates released Tuesday by research firm eMarketer.

HLM will be monitoring Amazon's progression and Alexa optimization opportunities.


Michael Cipielewski
Director of Digital Marketing

Michael Cipielewski is the Director of Marketing at HLM, an avid reader, Podcast enthusiast, geek dad, and rescuer of Pomeranians.

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