Alexa, Where's My Business?

Amazon sold over 20 million Alexa’s in 2017, and by 2019, the voice recognition market will be a $600 million dollar industry according to a report from Technavio. While consumers still use search engines, they are increasingly using voice assistants (like Amazon’s Alexa and Apple's Siri) to guide them to the goods and services they need.

Voice search optimization

Optimizing for local search is more important than ever. With over one billion voice searches across devices per month, your business should get involved and focus on voice search optimization techniques – because something as simple as inaccurate business listing information will cost you customers.

If you have a brick and mortar location, you already know how important it is to rank in local search results. Most voice searches are location specific and users often opt for voice search when looking for a product, shop or service near them. Voice search optimized business listings rank higher in local and “near me” voice searches. 50% of local mobile searches lead to a store visit within 24 hours. Accurate and complete location listings will increase your chances of being found when a voice search is done pertaining to your local business, location or business category.

HLM’s comprehensive citation management

High Level Marketing has managed thousands of local listings for our clients over the years and our team keeps a close eye on important developments that will improve your business’s online ranking.

We update all of your local business listings for your company’s physical locations, and ensure each listing of your business is accurate and complete across Google, Yelp, Bing, Apple Maps, and other relevant sources.

Our FootprintTM Core70 citation technology maintains the quality and consistency of your local business listings by continually monitoring your data on the top tier local directories. Our technology creates new citations, builds industry contextual citations, provides data cleansing, prevents online listing hijacking, and a whole lot more. HLM’s Core70 increases and maintains your business’ credibility with search engines and expands your citation network while ensuring that your local listings are voice search optimized.

HLM Core70 management checklist:

  • Claims and manages critical listings belonging to your organization.
  • Audits your locations’ listings across search, maps and business directories for accuracy.
  • Identifies discrepancies and missing data, and corrects all mistakes.
  • Pushes correct location data to search engines and social platforms.
  • Prevents fly-by-night competitors from hijacking your listings.
  • Gets you voice search eligible for Amazon’s Alexa.

Make sure your business information is accurate across local listings (citations) to give prospects access to the correct name, address, and phone number (NAP). AI and voice search technologies continue to develop, but voice assistants like Alexa, are only as good as the data that you provide.

Let’s ensure your business is voice search optimized and getting found online! Contact HLM today to find out more about HLM’s Core70 services.

About High Level Marketing

At High Level Marketing, the primary goal behind everything we do is educating and empowering small business owners like you to understand your options in an effort to make the best marketing decisions that will help grow your business. We develop effective digital marketing campaigns that drive traffic and convert leads. Stop losing leads to your competitors…

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