By: Elizabeth Scavnicky Yaekle
When we design and develop a website that really pops, we can’t help but spread the word, or the flavor in this case.
Pop Daddy Popcorn is a Michigan-based premium popcorn company that is unique because only locally grown, non-GMO red popcorn is used in three of the four flavors. By sourcing directly from local farms, Pop Daddy ensures that only the most healthy and freshest popcorn kernels are popped into its product line.
Pop Daddy Popcorn chose High Level Marketing to partner in its goals to:
1. Reinforce the brand beyond basic popcorn to underscore the premium ingredients used; highlight Pop Daddy’s commitment to local, non-GMO corn farmers; and to strengthen its credibility and popularity among prospective retail distributors and fundraiser groups.
2. Appeal to three key audiences and provide them with an optimal user-experience:
- People who love flavored popcorn and/or prefer non-GMO and premium ingredients from a brand they can trust
- Distributors and retailers seeking premium snacks to add to their assortments
- Fundraising and other niche groups looking for new, unique products to offer at carnivals, fairs, concession stands, special events, etc.
3. Position itself for long-term, sustainable growth.
The Pop Daddy Popcorn website is one of the best websites High Level Marketing has created, which uses the Shopify ecommerce platform. This is true not only from an aesthetic perspective, but also in terms of functionality. Users can easily buy popcorn online and have it shipped anywhere in the U.S. or simply locate their closest retailer that carries all four flavors.
High Level Marketing implemented a Geo-IP location application to ensure an optimal user experience. When a user clicks on ‘Find a store,’ the first of many stores defaults to the location nearest them. While this functionality clearly benefits the user, it also increases conversion rates for visitors in one simple step—visit and buy online, or visit and find a store nearby at which to purchase the product.
From a sustainability standpoint, the Pop Daddy Popcorn marketing team sought a solution that would enable them to add retailers seamlessly as their distribution networks grow. Cost was of particular concern; like most small business owners, Pop Daddy Popcorn does not have significant capital to invest in custom program application development. The team needed a solution that was seamless, yet cost effective.
Like all of High Level Marketing’s clients, Pop Daddy Popcorn was relieved upon hearing that their new website’s back-end was extremely flexible and that any member of their team could login to make changes—in real time, to the content; add new images and banners; modify special offers as they deem necessary and in this case, add new locations to the store locator tool.
As soon as purchase orders are submitted to add Pop Daddy Popcorn to the stores’ assortment of premium snacks, a team member now easily adds the store info into the locator tool via MYCE™, which is High Level Marketing’s content management system. MYCE™ is loaded with the aforementioned features, other tools and CRM reports that are included in all websites developed by High Level Marketing.
Visit Pop Daddy Popcorn’s new website and you’ll quickly see that not only does it offer easy navigation and slick functionality, but the beautiful design also pops!