On the go.
That's a fair tagline for the majority of everyone’s target market these days, and it's all thanks the mobile devices glued the hands of every person over the age of 7.
It’s the first thing most look at in the morning, and the last thing before bed.
So, as a small business, it makes sense that your business's website is optimized to adapt to all of these mobile-friendly users..right?
However, a recent study by Clutch.co found that an alarming 46 percent of small businesses DO NOT even have a website - let alone a mobile one.
Of those companies that do have a website, only 68% have a mobile-friendly website.
If you’re one of these companies without a mobile-friendly website (or you don’t have one at all), let’s chat.
If you’re still not convinced as to WHY you should have a website that adapts and responds to a visitors device, here are five more reasons a mobile website is crucial for your business’s success.
1. More Mobile than Desktop
Whether it's through social media apps, online shopping or video games, people are using their mobile devices more than ever and the numbers are only going to go up.
According to a report from Smart Insights, the number of global mobile users surpassed desktop users in 2014 (and continued to separate in 2015), 25% of users in the United States only access the internet via a mobile device, and 61% of people have positive reviews of websites with mobile friendly websites.
2. Positive User Experience
The user’s experience is matters most when it comes to your business’s website design. If your site is not mobile responsive, then it’s tough to navigate and visitors will leave quickly - taking their potential business with them.
As for those who have a positive experience on a mobile website, according to a report from Hubspot, 67% of users are more likely to buy the product or service.
3. Better Rankings, More Opportunity
Search engine optimization is how your website shows up on the first page of Google. SEO is a technical, skilled practice that we suggest for all businesses. However, one of the easiest ways to begin to outrank your competition is by having a mobile-friendly website. Starting in 2015, Google's algorithms started heavily favoring websites that are mobile responsive.
So, what does that mean? It means if your website is not mobile friendly, it will be "punished" by Google and will hurt its search ranking - again, taking away visitors, leads, sales, and potential revenue.
4. Saving Time and Money
When your site is mobile responsive, your content will be repurposed and will be delivered in an optimized layout without having to build a second, mobile specific site. This will also mean quicker updates and maintenance for you and, with time being money for small business owners, you'll be saving some coin for more important things.
5. Peace of Mind in the Future
When a website is fully responsive, it’s built in a way that adapts to the user’s screen size, not the specific device. In other words, it reads the size of the screen and adjusts accordingly.
iPhones, big screen TVs, iPad, tablet, XBox, etc.; they’ll all display your website properly - guaranteeing that your business is presented in a consistent manner every time.
So, in the future, no matter what Apple or Samsung roll out in the device work, your website will respond and you won’t have to worry about frustrated users.
Here at High Level Marketing, all of the websites we build are fully responsive. We don’t charge extra for this; it’s that important to the success of a small business - and we’re in the business of keeping small businesses alive through website design and search engine optimization.