With a steady increase in the importance of mobile-friendliness for all websites, many small business owners are considering designing a mobile website to improve their organic search rankings. For the first time ever, more people are searching from mobile devices than on desktop or laptop computers, and with Google’s recent algorithm update, having a strong mobile presence is an absolute necessity. But simply having a mobile website isn’t enough to meet Google’s ranking standards. Since they also weigh user experience heavily when determining a website’s rankings, it’s vital for small business owners to create a mobile site that is easy for searchers to use. If you’re a small business owner in need of a mobile website, consider the following before you begin working with a mobile website designer.
Define Your Target Market
In other words, who are your customers? Do you own a startup tech company that attracts mobile savvy millennials, or are you a plumber who specializes in emergency service calls? By determining who your customer is, your mobile website design will be more enticing to the searchers you’re trying to attract.
Determine the Functions You Need
After you’ve determined who your mobile website is intended for, you should consider what functions your site needs to create a positive user experience. If you own a company that relies heavily on customer service, then it would be wise to include a chat function that allows users to easily get their questions answered without having to make a phone call. Keep in mind, however, that the more functions your mobile website can perform, the slower it will load. Nothing will deter potential customers more than a slow website, so it’s important to carefully consider which functions your target audience deems necessary.
Remember to Include Original, SEO-Friendly Content
Your mobile website’s ranking depends on quality content just as much as your desktop version does. Without SEO-friendly content, your potential customers won’t be able to find you, and your mobile website will be far less effective. Taking the time to produce valuable content will not only improve your Google rankings, but it will also increase your chances of converting a first time visitor into a customer.
Keep Your Content Organized and Clean
While it’s important to include valuable content on your mobile website, you will lose your audience’s attention if it isn’t organized and easy to read. A mobile searcher has limited patience, so if it’s not possible for users to quickly and easily understand your message, they will quickly move on to another website. In many ways, the presentation of your content is just as important as the content itself. If you keep your content clean, you’ll keep your audience’s attention.
Include Clear Calls-to-Action
As with your desktop version, you want your mobile website to compel users to purchase your products or services, so you should make it as easy as possible for them to do so. Include useful tools like push-to-call links that allow users to connect with you without needing to leave your site. Some small business owners make the mistake of using their mobile website as a way to point users toward their desktop version. Cutting out the middleman and making your mobile site more actionable creates a better user experience and will help you earn more customers.
Creating a mobile website that provides a positive user experience is crucial for the growth and success of any small business, and no web design company knows this more than High Level Marketing. If you’re ready to create a mobile website that will help you attract more leads and grow your business, contact us today!