5 Step High Level Marketing Strategy for Small Business
Congratulations! You have a small business in products or services that you want to market and we consider that an accomplishment.
Be aware, though. Marketing a small business is not all cupcakes and rainbows.
Yes, the internet has transformed the way companies market to potential customers, and yes, this means that it may be difficult to be successful as a newcomer. You are going to build your brand and your reputation from scratch. Most likely, it is going to take time, energy and probably a little bit of money to get you off the ground. Never fear, as we at High Level Marketing are here to help you navigate this potentially turbulent time so you can breeze through it as much as possible.
Disturb the Market
Before we dive into the steps of High Level Marketing Strategy, let's look at a case study.
Dollar Shave Club was established in 2011 after the company’s founder Michael Dubin stumbled upon a warehouse full of razors through his friend, and now, Co-founder, Mike Levine. In an industry dominated by big-name players, Michael had an idea for razors to be less expensive and more accessible. Through brilliant marketing strategy and an innovative brand video, one of the first of its kind, Dollar Shave Club was not only born but took over a large share of the market space in its first few years of business.
Check out this video on why their blades are fudging great.
As we all know now, Dollar Shave Club is a massively successful small-business-turned- competitor in the disposable razor industry. Part of this success is due to their marketing strategy and how they put energy towards the right aspects of their business to optimize success. We like to call this concentration of marketing strategy a “High Level Marketing Strategy.” To better understand where Dollar Shave Club and thousands of other successful small businesses go right, let's explore these five steps in greater detail.
Five Step High Level Marketing Strategy for Small Businesses:
The first thing every business owner should understand about marketing is the analytics of the space they are in. Who are your main competitors? Who are the leaders in the industry? Why are they successful? If you have not identified these factors, you will have a difficult time understanding what you're up against as a new business, as well as what sets you apart from your competition.
Then they analyze their own products and services and look at why their customers buy from them. They identify what about their product is successful and why their services are generating revenue. Their website is optimized for conversion and lead generation. They use analytic tools such as Google Webmaster and Google Analytics to assist them in understanding the strengths and weaknesses of their website. They understand what their customers want and they work their butts off to provide it to them.
Speaking of people working their butts off, your customer service team should be doing the same. Your customers are your livelihood and therefore, you should treat them as such. They are the kings and queens of the castle and you are their joker to do their bidding as necessary to retain their business.
Know your worth, but also understand that if you provide bad customer service or if people are displeased with your product, there is a good chance that you will lose clientele because of it. Customer service people should be friendly and engaging. Do you like talking to computers or automated responses? Of course not, no one does. Personable, understanding HUMANS that are there to help people solve their problems are key. If your customers are taking time out of their day to call you because they have a problem with your product or service, it should also become your problem.
The internet has brought many great things along with it that can either help or hinder small businesses. Among these are social media and the ability to leave feedback without ever interacting with the company itself.
Don’t take this to be a negative aspect. In fact, you should look at social media and the ability to review your business as an opportunity to connect to your customers. Ask them if they will provide you with feedback, positive or negative, so that you know what you are doing well, and you can identify what areas you could improve in. Businesses that do this ultimately have happier customers who are more likely to give them return patronage because they see a company that cares about what is important to them.
Here’s a math problem for you.
Good product + Good Customer Service = Happy customers.
Having happy customers is equal to having a happy business. Although this seems trivial, so often people forget how powerful a happy customer can be.
These people are your most loyal clientele and they are more likely to spread the good word about your product or services. As a small business, this is invaluable. It is wise to identify the most satisfied customers you currently have and ask them to share your product via word of mouth. If it turns into sales, provide your loyal customers with some sort of kickback to let them know you value their efforts.
Remember, happy customers = happy business.
Passion for Your Business
We cannot express how important it is to have passion for your business. If you do not truly believe in your product or service, how can you expect other people to? You have to pour everything into your business if you want customers to put in a little bit.
We get it. Starting a business and then keeping it afloat is no easy task. It’s not all cupcakes and rainbows, remember? However, if you keep going and let your passion burn your doubt and your drive outweigh your exhaustion, success will favor you.
Having these five steps in your back pocket will ensure that you are on the right track towards a good marketing strategy. For any other questions you have regarding anything under the digital marketing umbrella, High Level Marketing is here to help. We have been helping small businesses grow since 2009. For more information, call us at (888) 717-4249 or visit our website at www.highlevelmarketing.com.