4 Steps to Growing Your Construction Business Using Facebook
Today, there are well over 50 million small business Facebook pages.
However, the majority of those pages don't receive regular updates; and they're simply not optimized for maximum marketing power.
For those businesses that do use their Facebook business page as a marketing asset, the statistics are overwhelming.
Studies show there are over 645 million views and 13 million comments on local business Facebook Pages in an average week.
So, whether you currently have a page for your construction business or not - there's still time to put a plan of action in place.
If you don't have a Facebook page for your business, click here to get started (then follow the steps below to start making the most of it).
If you do have one, here are four easy ideas to implement into your marketing strategy.
A great marketing strategy lives and dies by the quality of content produced.
Make sure you are regularly updating your page with brand-related content (blog posts, articles, etc.) that properly displays your expertise in the industry and highlights your dedication to educating and entertaining your audience.
We recommend you include visuals in your status updates as much as possible, as Facebook posts with a photo receive 87% engagement from Fans. While Facebook posts with only a link receive 4% engagement from fans.
Some ideas include posting a beautiful ‘before and after’ photo, or a new construction project that you’ve recently completed. A picture is worth a thousand words, so include strong visuals that show your audience the quality of work you do.
The same survey by Exact Target stats 36% of consumers likes a fan page to receive a freebie or a sample.
Writing a Facebook update offering a free project evaluation or quote is the perfect way to leverage this consumer habit, and easily get some valuable face time with an interested party.
You can also host giveaways as a way to increase your audience.
While you can absolutely be successful on Facebook without spending a dime, there is something to be said for spending a little bit to expand your reach on Facebook.
Considering the average Facebook ad cost per thousand impressions is $5.99, you don’t have to break the bank to reach a larger audience.
Simply determine what the goal of your ad campaign is (more fans? conversions on your website?), then follow the steps with Facebook ads to launch your campaign. The best part is if you're not getting the results you want you can pause or cancel your campaign at any time.
4. Customer Testimonials
While many in the construction industry have relied on word-of-mouth referrals for generating new business, studies show 88% of consumers now trust online reviews just as much as a personal recommendation.
In order for your clients to leave you 5-star reviews, make sure you have your page listed as a local, verified business on Facebook. You can also take these positive reviews and re-purpose them as a status update from your page, as well as valuable website content!
A properly executed Facebook strategy, along with an optimized website, is an integral part of a successful online marketing campaign.
Interested in growing your business online? Contact us today for more information on creating a prosperous online strategy for your construction company.
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