Have you ever been to a farm?
If you have, you may have noticed a large brick of salt for their animals called a “salt lick”.
The name is exactly what it implies.
It’s a big salt deposit that animals keep going back to, to lick, in order to ingest nutrients they need.
Now, we’re not sure if you want your readers to lick their computer screens, but you definitely want them to look at your blog as a source of nutrients they need to return to and consume on a regular basis.
Your small business blog is a marketing tool, a powerful one at that.
Your blog is a place where you feed your customers information they need and position your value. It’s a salt lick, in digital format.
It needs to offer relevant information that people want to consume, and it should do so without obnoxious advertisements blocking the way.
You have to remember that users don’t hop on the internet for the sole purpose of buying your stuff. They go on the internet because they want information, and they want it now.
If you’re a small business owner and you don’t blog, you need to. Here’s why.
#1. Blogs are great for SEO
For starters, blogging provides a different avenue to put your SEO efforts to use.
Fresh content is key to beating out your competitors in the search results.
Each blog can target a different keyword and provide more opportunities for your website to show up in search results.
Blogs also allow you to target long-tail keywords and phrases. How many times have you typed a problem or question in Google and you landed on a blog page for the answer? Probably more times than you can ever count.
Well, that blog page could very well be yours.
#2. Search engines love blogs
Google and other search engines keep on eye on your website by periodically crawling them to check for new or updated content.
Posting blogs regularly will ensure that search engines are seeing your site is always adding fresh content, allowing you the opportunity to show up higher in search results.
Why? Because search engines like Google give preference to high quality, active websites.
Every time you blog, it’s one more indexed page on your website. What does that mean?
One more opportunity for you to show up in search engines and drive traffic to your website.
#3. Your traffic in #2 can turn into leads
With all that traffic coming to your website through your blog, you now have an even bigger opportunity to convert that traffic into leads.
Just like every blog is one more indexed page, every blog is a new opportunity to generate new leads.
How does that work? It’s simple.
Add an enticing call-to-action to every blog post.
Your call-to-action should be relevant to your blog post and provide the reader with additional, useful information.
The best CTA’s are ones that continue to educate your readers. The ones that make your readers act on what you’re writing about.
If you’ve written a solid blog that answers a searcher’s question and you’re leading them to take some action, mission accomplished.
#4. Your blog can build brand awareness
Building brand awareness is one of the most difficult challenges that small business owners face when they’re just starting out.
Getting the word out about your business is tough, but it can be done.
Blogging gives you an opportunity to add a more of a personal touch to your branding.
You can use your blog to humanize your brand and make customers aware of the fact that there are real people behind your website.
If you create blogs that are valuable to other businesses in the same industry, other websites can link to your blog and share your content on social media - and what does that do?
It creates massive exposure. Exposure that can’t be done through outbound marketing techniques.
Also, sharing fresh, helpful content on major social platforms, such as Facebook, will allow potential customers to see your small business in a positive light since you’re sharing content that’s valuable to them on a consistent basis.
In sum, it can be seen that adding more salt to your salt lick is the way to go in order to gain more prospective customers.
Now you know why you should blog. Here’s how you should do it.
(RELATED READING: 6 Steps To Writing A More Effective Blog Post)
For a more in-depth, personalized look at how blogging can positively benefit your small business, give us a shout.
We’re passionate about blogging and SEO - we'd love to help you increase your salt licks, traffic, leads, and customers!