Blogging for Business
One of the best ways to continuously optimize your website for search is to create fresh content regularly. And blogging is one of the best ways to keep your website fresh with content - ultimately increasing the chance you get found in search!
Studies show businesses that blog one to two times per month generate 70 percent more leads than companies that don’t have a blog! If that wasn’t reason enough, here are three more great reasons your HVAC business should be consistently blogging.
1. A Blog Keeps Your Clients Engaged Between Visits
Chances are you don’t see your regular customers in your office every day. However, this doesn’t mean you can’t keep them engaged between visits! A blog is a great way to keep the connection strong between you and your clients, all while keeping you on their radar.
2. Blogging can be quick and easy
Blog about things you know and feel strongly about, such as heating & cooling tips, helpful hints on saving money on bills, etc. Not only will these posts keep your clients returning to your website, they will show that you care about your business and take it seriously. Keeping your blog content fresh and relevant will turn your loyal customers into loyal readers- which also means they are just one click away from scheduling their next appointment
3. Your Blog Showcases You as an Industry Expert
A professional, routinely updated blog filled with valuable information within your industry is a great way to present yourself as an expert in your field.
Write blog content that serves a purpose and shows off your knowledge. Think about all of the questions your clients have regarding their heating and air conditioning. Just know that before they give you a call, they’re going to search online for answers themselves. By creating blog posts around each one these questions, you increase the likelihood that your website & blog post shows up!
If you need more content ideas,“how-to” posts are a great and easy way to show off your knowledge. And to really rock a “how-to” post, you could demonstrate your skills on one of your loyal clients and include those photos in the post! Incorporating your clients into the blog is a great way to build loyal customers, and they’ll be more likely to share that blog on social media!
4. Your Blog Gives Your Business Personality
Business websites tend to be pretty basic. They typically include information such as your location,hours of operations, information on scheduling service appointments, etc. And although your HVAC website is professional and functional - let’s face it, that type of information can bit a bit boring. A blog is a great way to give your business personality and easily brand yourself.
Try humanizing your business website by blogging personal stories, tips and photos (as long as they are work appropriate!). Consumers love connecting with the “real” person behind the business or computer, and a blog is the perfect way to do that.
Don't forget, High Level Marketing specializes in building websites and marketing campaigns specifically for HVAC businesses. If you'd like a free quote on what we can do for your business, simply click here to schedule your free call!