As the world’s most popular social network, Facebook should be an important part of any small businesses holiday marketing strategy. With over one billion members on Facebook, the opportunities are endless when it comes to turning online fans into real life customers!
Here are a few tips that'll help you turn this massive social media network into a revenue-driving channel for your business.
Tip 1 – Add Some Holiday Cheer To Your Cover Photo
Update your current Facebook Page cover photo to reflect the holiday season. This is a simple, easy and fun way to connect with your audience by reminding them something you share in common- celebrating the holidays.
Showcasing what you have in common with your audience is a great way for your business to humanize its image and strengthen your relationship with your current and future clients.
This seasonal Facebook cover photo from a local fishing company is the perfect example of a well executed holiday cover photo.
The picture is enticing and high quality; relative to the holiday and to the business. Not only will this make your profile look good, but it will also show up in your followers newsfeeds - giving you another opportunity to gain engagement (and sales) from your fans.
Tip 2 – Get In The Status Spirit
It’s no secret asking questions and specific calls to action are proven tactics to increase Facebook engagement.
Studies show the particular action words “Post, Comment, Take, Submit, Like and Tell Us” increase Facebook status engagement; so combine one of these popular words or phrases with a relevant holiday topic, and you’ve got yourself an awesome seasonal status!
“What’s your favorite Holiday song?”
“Last minute Holiday shopping... guilty or not?” “Click LIKE if you’re excited for Christmas caroling.”
These are certain to add some cheer AND engagement to your page. Give them a spin and let us know what you think!
Tip 3 – Deck The Facebook Walls
In case you didn’t know, Facebook recently lifted the requirement of using a third-party app when running a Facebook contest.
So, now you can directly (and easily) post fun company contests, sweepstakes and giveaways directly to your Facebook wall. Take advantage of this by creating a holiday campaign or promotion for your audience during this time.
The holidays are the perfect time to launch a light hearted, seasonal campaign to reward and connect with your current and future Facebook fans.
Remember, consumers are looking to shop and save online - so entice them with a fun holiday promotion!
Tip 4 – Employee Holiday Highlights
Highlighting your employees is a good move on any network, but this works well on Facebook, and especially well during the holidays. People enjoy doing interacting and doing business with companies they feel like know or relate with – putting a face, or faces, to your brand is a great way to do that.
Consider doing a daily employee highlight during the upcoming holiday season, where they can share what they love about the holidays and your company. This is also a great way to increase your company’s online audience! Chances are the highlighted employee will proudly share the post with their friends and family.
Next Read: 5 Easy Online Holiday Marketing Ideas