If you’re the owner of a small business, you’ve probably heard about the frequent changes Google makes to their ranking algorithm. Google’s aim with each change is to provide a better, more accurate search experience for its users, and although these changes might cause your website’s rankings to take a dive, they actually improve the way the search engine performs. Fortunately, if you’re rankings suffer after an algorithm change, it’s not a permanent problem. With each new update comes new ways for you to improve your website’s search engine position. While there are many changes you can make to improve your rankings, the following techniques are common ways to recover from Google’s most recent changes.
Make Your Website Mobile-Friendly
Google’s mobile-friendly algorithm update on April 21st of this year caught a lot of attention, and rightfully so. While its effects weren’t immediately seen, websites without mobile functionality received significant ranking penalties. If your rankings are especially bad these days and you don’t have a mobile website or a responsive design on your desktop website, this algorithm change could be to blame. By working with a mobile web design company to create an easy experience for users who visit your site from a mobile device, you can begin to see your rankings rise to a higher position.
Frequently Create Fresh, Engaging Content
The more content you produce for your website, the more data Google can analyze to determine your ranking position. If you produce fresh content on a consistent basis, either through a blog, newsletter, or landing pages on your site, you can only increase your chances of seeing your search engine position improve. Google weighs user experience heavily when determining rankings, so you will be rewarded for content that engages your audience and gets them to take action.
Include Relevant Links Within Your Text
The more links that point to and away from your website, the better your chances of improving your ranking position. However, in order for you to benefit from the links, they should be incorporated organically into relevant content. For example, if you’re writing a blog about unclogging the drain in your sink and you want to link to a how-to article you previously wrote on the same topic, link the article to a relevant word or phrase in the blog you’re writing. In a sentence like “If your sink is backed up, it’s helpful to know the steps you should take to unclog the drain,” the words “unclog the drain” are great anchor text for your link. This linking technique will help to improve your rankings much more than if you would have written something like, “Click here to find out how to unclog a drain.”
With Google’s ever-changing algorithms, effectively executing the SEO strategy of your small business is a full-time job. That’s why you should partner with an SEO company who has the knowledge to create an effective strategy and the dedication to successfully carry it out.
At High Level Marketing, our SEO experts know exactly what it takes for your website to achieve a high ranking position that earns your business new, motivated customers. To learn how we can help your small business grow through SEO and other digital marketing strategies, contact us today!