Starting a blog for your small business is the perfect way to improve your search engine rankings, drive qualified traffic to your website and increase your brand’s visibility.
In fact, studies show companies that blog generate 126% more leads than those who don’t.
However, if you take the time to create content on your blog, you want to make sure you are optimizing your time and efforts.
Here are 3 blogging mistakes you definitely want to keep in mind next time you sit down to right new content for your small business website.
Mistake #1: Not optimizing content for search engines
The biggest benefit of business blogging is the positive correlation it has on your search engine rankings. Google favors websites who consciously adhere to their SEO guidelines.
Website owners that pay attention and implement SEO best practices see a steady influx of organic search traffic and high keyword rankings. If you aren’t following a cohesive, well thought out SEO strategy, you will see little return on your blogging efforts.
How to fix it: Considering your website’s visibility and organic traffic hinges on your SEO strategy, we advise you leave it to the professionals. Spend your time creating a successful, revenue generating business, and hire an affordable SEO company to take care of the nitty gritty details for you.
Mistake #2: Not optimizing content for lead generation
You’re now writing quality, SEO optimized content thanks to your local marketing company. You’re website is ranking higher and higher on Google everyday, and you are pleased with all the qualified leads who are now finding and consuming your content.
There’s just one problem- you aren’t nurturing these leads through a Call-To-Action that allows the reader to take additional action once they are done reading your blog.
How to fix it: We recommend you add a relevant CTA to the end of every blog entry, so you can capitalize on the reader’s attention while you have for.
For example, if your blog post is title ‘3 Skincare Products You Can’t Live Without’ an appropriate CTA at the end of the article would be ‘Click Here For A Free Sample!’ Make sense? Studies show 55% of visitors spend fewer than 15 seconds on your website, so you want to make it as easy as possible to convert readers into leads and customers for your small business.
Mistake #3: Not optimizing content based on analytics
Congratulations. You’ve followed our advice and are creating SEO-rich content that also includes a clear Call-To-Action to capture your leads.
Time to sit back and enjoy the fruits of your labor, right?
Unfortunately, not yet.
If you aren’t taking the time to dive deep into your blog’s analytics to evaluate your contents success, your missing out on valuable data and insight that can help you craft a more successful blogging and, overall, website strategy.
How to fix it: If you don’t have Google analytics already set up, there’s no time like the present. And once they are in place, you need to routinely check your analytics to gauge your blog’s performance. We recommend you pay close attention to: visitors, page views, click through rates, time on page, bounce rate, subscribers, leads and conversation rates; as well as social media shares.
If this information seems at all overwhelming, give us a call. We’d love to help you clearly understand the importance of content and analytics, and how they can aid in your small business success.