Small businesses are often along a journey of exploration as they venture out into the business world on their own.  Like a wise man once said, "I don't know what I don't know."  But luckily for business owners, there are some great companies and organizations out there collecting data that can be used to make a real impact.  

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As a SMB owner, use these statistics to strategize and position your own marketing initiatives. These statistics are focused around people, potential consumers of your product and service.  

  • Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. - NewsCred (Tweet this)

  • According to Google, 77 percent of mobile searches occur at home or at work, places where desktop computers are likely to be present. Even when there are desktops available, people are on their phones. (Tweet this)

  • According to mobiForge, 46 percent of mobile web users are unlikely to return to a website they had trouble accessing in the past. (Tweet this)

  • 33 percent of tablet users are less likely to purchase online from a company if they experience poor website performance. - mobiForge (Tweet this)

  • 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same. - Google (Tweet this)

  • 67% of smartphone users want ads customized via city and ZIP code, and 61% want ads customized to their immediate surroundings. - Google (Tweet this)

  • 61% use the address or phone number in the ad. - Google (Tweet this)

  • 68% use the “Get Directions” or “Call” buttons. - Google (Tweet this)

  • 88% Of Consumers Trust Online Reviews As Much As Personal Recommendations - BrightLocal (Tweet this)

  • 68% of customers that left these negative reviews got a response, and 18% of these people became loyal customers as a result, and made additional purchases from the company. - Harris Survey (Tweet this)

  • According to research by comScore, Neustar Localeze and agency 15 Miles, address and location are the primary pieces of information sought by local searchers. (Tweet this)

  • Mobile phones have the highest conversion rate compared to other devices. (Tweet this)

  • 18% Of Local Mobile Searches Lead To A Sale Within One Day. - Google (Tweet this)

  • Studies show that 61% of mobile users more likely to contact a local business with a mobile site. - BrightLocal (Tweet this)

  • 38% of consumers are impressed when a local business has a mobile-optimized site. - BrightLocal (Tweet this)

  • 82% of small business owners have said their main source of new business is referrals. - Constant Contact (Tweet this)

  • Only 25 percent of small businesses know how to create a mobile optimized web site. - Constant Contact (Tweet this)

  • 50 percent of small businesses have seen listings for their business that are not accurate. - Constant Contact (Tweet this)

  • 46% of online users count on social media when making a purchase decision. - Business2Community (Tweet this)

  • Ensure that you have a mobile-optimized site as consumers will visit your site 6x in the purchase process. - Google/Neilsen) (Tweet this)

  • 85 percent of web users believe a company’s mobile website should be just as good as or better than their desktop site. (Tweet this)

  • A blog webpage that ranks in the top 10 for search results has an average word count of 2,000. - Quick Sprout (Tweet this)

  • 47% of people expect a web page to load in two seconds or less. - Econsultancy (Tweet this)

  • 40% of people will leave a website if it takes more than 3 seconds to load. - Econsultancy (Tweet this)

  • 4 out of 5 consumers shop on smartphones. — Comscore (Tweet this)

  • 40% of people will choose a different search result if the first is not mobile friendly. - Skillcrush (Tweet this)

  • You have 10 seconds to leave an impression and tell them what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave. - NN Group (Tweet this)

  • Once your page loads, users form an opinion in .05 seconds. - Kinesis Inc.(Tweet this)

Statistics seem a bit daunting? We understand, and we know exactly how to execute with these statistics in mind. To learn how your business can grow through high-quality website design services and SEO that's perfect for almost any small business budget, contact HLM today!

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Additional Sources:

  • Comscore, From Brick-and-Mortar to Mobile Click-and-Order: Which Retailers are Carving Out Space in the M-Commerce Market?,

  • Skillcrush, 9 Mobile Statistics That Will Make You Learn Responsive Web Design,

  • Econsultancy, Site speed: case studies, tips and tools for improving your conversion rate –

  • NN Group, How People Read on the Web: The Eyetracking Evidence –

  • We Are Social, Digital, Social & Mobile in 2015,

  • Kinesis Inc, The Truth About B2B Web Design and Why You Should Invest in It,