Blog
High Level Marketing Announced as a 2020 UpCity Excellence Award Winner!
We are so excited to officially announce that HLM has been selected as a top 100 service provider...
Fix Your Old, Dusty Adaptive Site! Google Updated its Mobile-First Indexing
New guidance has been added in numerous areas, including crawling, structured data, visual content and best practices. Old adaptive sites that have different versions or URLs for desktop and mobile devices will start seeing reduced traffic.
Direct site navigation via voice arrives on iOS Bing Search app
Microsoft’s Bing Search App has been updated with a new design aesthetic and its latest update, version 6.48, brings direct site navigation via voice to iOS users.
What's New at HLM for 2020
Before we officially say goodbye to 2019 and welcome in 2020, we’d like to take a moment to...
Google now shows carousels of reviews on local business profiles
Google has been spotted displaying reviews in a carousel format, placed more prominently on local business profiles. The feature was spotted by digital marketer Aneel Badyal and confirmed by a Google spokesperson.
Flash is Officially Dead: A Digital Marketing Fable
For those of us that remember the web of the early 2000s, it was a bleak: static images that took ages to load, bland text, terrible tiled backgrounds that made reading near impossible. The animated GIF did try to offer some wow, but usually ended up terrifying.
Holiday Posts That Work!
A creative or humorous holiday message that shows off your personality is all it takes for customers to ‘like’ you, or attract new prospects who may have otherwise been indifferent to you. Remember... people enjoy connecting with other people, so be genuine, authentic and real… and preferably not too serious. In other words, just be yourself and don’t overthink it.
4 Holiday Marketing Tips For Your Twitter Page
With over 320 million active users, Twitter is an invaluable social media platform your small...
Today on “Google is Not Your Friend:” Google Drops Phone Support for Google My Business
We’re kicking off a new series that we hope has as few posts as possible: Google is Not Your Friend. Today we review Google's recent announcement that users no longer have a toll-free support number to call the Google My Business support team.
Thanksgiving Posts that Work!
A simple message that shows off your personality is all it takes for customers to ‘like’ you, or attract new prospects who may have otherwise been indifferent to you. Here’s a few Thanksgiving messages you can tailor to fit your business.
Google Announces Largest Update to Search Algorithm in 5 Years
On October 25th, Google announced a major adjustment to their search engine algorithm that is likely to impact 10%of all search queries. The company named the update “Bert”, an acronym that stands for Bidirectional Encoder Representations from Transformers. Google has indicated this is the largest algorithm update the company has rolled out in the last fifteen years. The basis for the update is a better understanding of language and how it applies to user intent.
Spooktacular Halloween Posts that Work!
Sometimes a simple message that shows off your personality is all it takes for customers to ‘like’ you, or attract new prospects who may have otherwise been indifferent to you. With that, here’s a few Halloween messages you can tailor to fit your business.
The Pitfalls of Changing Your Web Address
Thinking About Changing Your Web Address (Domain Name) for Your Business? Over the course of the...

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