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St. Patrick's Day Posts that Work!
An annual celebration of green beer, leprechauns, and that elusive pot of gold, St. Patrick's Day is a significant spending holiday for shoppers worldwide. So be sure to leverage your social media channel's influence on buying decisions to invite existing and prospective customers to connect and interact with you!
Why Should I Hire HLM for HVAC Digital Marketing?
Is DIY Digital Marketing Fact or Fiction? The bigger question is does it make sense for an HVAC...
Should I Use PPC to Get More HVAC Leads?
We Say Absolutely! Watch our interview with Don Marks, HLM Sr. Digital Marketing Strategist and...
Must-Have Elements for Your HVAC Website
How do you know a great HVAC website when you see one? Great question! A great website has...
How Do I Get My HVAC Company to Rank Higher in Google?
HLM Digital Strategists Take a Deep Dive Into HVAC SEO At a recent event, we had the opportunity...
Does My HVAC Business Need a GMB Listing?
What Is a Local Search Result? Local search results show up at the top of the search results...
New Local Search Result Format Tested in Europe
Branded directory buttons are being displayed above the map. In April 2019, Google was experimenting with a new local SERP that highlighted alternative directory sources. This could have implications for the US in the future.
Zero Click Searches: How Google Curates Content without Driving Traffic to Websites
If you’ve searched on Google and had your question answered without having to click through to a website, you’re already familiar with zero click searches. Google shifted how it drives website traffic on its search engine results page (SERP). Due to this, your business may have noticed a decline in conversions.
Valentine’s Posts that Work!
An annual celebration of love and commercialism, Valentine's Day is a significant spending holiday for shoppers worldwide. So be sure to leverage social media's influence on buying decisions to invite existing and prospective customers to connect and interact with you! That... that is what love has got to do with it!
Fix Your Old, Dusty Adaptive Site! Google Updated its Mobile-First Indexing
New guidance has been added in numerous areas, including crawling, structured data, visual content and best practices. Old adaptive sites that have different versions or URLs for desktop and mobile devices will start seeing reduced traffic.
What's New at HLM for 2020
Before we officially say goodbye to 2019 and welcome in 2020, we’d like to take a moment to...
Holiday Posts That Work!
A creative or humorous holiday message that shows off your personality is all it takes for customers to ‘like’ you, or attract new prospects who may have otherwise been indifferent to you. Remember... people enjoy connecting with other people, so be genuine, authentic and real… and preferably not too serious. In other words, just be yourself and don’t overthink it.
Today on “Google is Not Your Friend:” Google Drops Phone Support for Google My Business
We’re kicking off a new series that we hope has as few posts as possible: Google is Not Your Friend. Today we review Google's recent announcement that users no longer have a toll-free support number to call the Google My Business support team.

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