Blog
Fix Your Old, Dusty Adaptive Site! Google Updated its Mobile-First Indexing
New guidance has been added in numerous areas, including crawling, structured data, visual content...
How Does Google Rank HVAC Companies?
Eleanor sits down with our experts Don (Sr Search Marketing Strategist) and Jon (CTO) to talk about what impacts how Google ranks an HVAC business.
What's New at HLM for 2020
Before we officially say goodbye to 2019 and welcome in 2020, we’d like to take a moment to...
Holiday Posts That Work!
A creative or humorous holiday message that shows off your personality is all it takes for customers to ‘like’ you, or attract new prospects who may have otherwise been indifferent to you. Remember... people enjoy connecting with other people, so be genuine, authentic and real… and preferably not too serious. In other words, just be yourself and don’t overthink it.
Today on “Google is Not Your Friend:” Google Drops Phone Support for Google My Business
We’re kicking off a new series that we hope has as few posts as possible: Google is Not Your Friend. Today we review Google's recent announcement that users no longer have a toll-free support number to call the Google My Business support team.
Thanksgiving Posts that Work!
A simple message that shows off your personality is all it takes for customers to ‘like’ you, or attract new prospects who may have otherwise been indifferent to you. Here’s a few Thanksgiving messages you can tailor to fit your business.
Spooktacular Halloween Posts that Work!
Sometimes a simple message that shows off your personality is all it takes for customers to ‘like’ you, or attract new prospects who may have otherwise been indifferent to you. With that, here’s a few Halloween messages you can tailor to fit your business.
The Pitfalls of Changing Your Web Address
Thinking About Changing Your Web Address (Domain Name) for Your Business? Over the course of the...
Taking the Labor Out of Your Labor Day Post
Yep. We’ve Got You Covered. For most business owners, engaging with social media is akin...
Should You Promote Your Business on Your Personal Facebook Page?
Many business owners make the mistake of running their business Facebook page the same way they do...
Why That 2-Star Review is Killing Your Business
Your Online Reputation is Now, More Important Than Ever Even businesses without reputation...
Can You Really Write Good Blog Content in 100 Words or Less?
We. Support. Blogs. Let us clarify… We support GOOD blogs. Blogs are great ways to...
Anatomy of an Ideal About Page
It's Time to Get Real with Your About Page You love your website and it’s...

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