Zero Click Searches: How Google Curates Content without Driving Traffic to Websites
If you’ve searched on Google and had your question answered without having to click through to a website, you’re already familiar with zero click searches. Google shifted how it drives website traffic on its search engine results page (SERP). Due to this, your business may have noticed a decline in conversions.
Valentine’s Posts that Work!
An annual celebration of love and commercialism, Valentine's Day is a significant spending holiday for shoppers worldwide. So be sure to leverage social media's influence on buying decisions to invite existing and prospective customers to connect and interact with you! That... that is what love has got to do with it!
Fix Your Old, Dusty Adaptive Site! Google Updated its Mobile-First Indexing
New guidance has been added in numerous areas, including crawling, structured data, visual content and best practices. Old adaptive sites that have different versions or URLs for desktop and mobile devices will start seeing reduced traffic.
How Does Google Rank HVAC Companies?
Eleanor sits down with our experts Don (Sr Search Marketing Strategist) and Jon (CTO) to talk about what impacts how Google ranks an HVAC business.
What's New at HLM for 2020
Before we officially say goodbye to 2019 and welcome in 2020, we’d like to take a moment to...
Holiday Posts That Work!
A creative or humorous holiday message that shows off your personality is all it takes for customers to ‘like’ you, or attract new prospects who may have otherwise been indifferent to you. Remember... people enjoy connecting with other people, so be genuine, authentic and real… and preferably not too serious. In other words, just be yourself and don’t overthink it.
Today on “Google is Not Your Friend:” Google Drops Phone Support for Google My Business
We’re kicking off a new series that we hope has as few posts as possible: Google is Not Your Friend. Today we review Google's recent announcement that users no longer have a toll-free support number to call the Google My Business support team.
Thanksgiving Posts that Work!
A simple message that shows off your personality is all it takes for customers to ‘like’ you, or attract new prospects who may have otherwise been indifferent to you. Here’s a few Thanksgiving messages you can tailor to fit your business.
Spooktacular Halloween Posts that Work!
Sometimes a simple message that shows off your personality is all it takes for customers to ‘like’ you, or attract new prospects who may have otherwise been indifferent to you. With that, here’s a few Halloween messages you can tailor to fit your business.
The Pitfalls of Changing Your Web Address
Thinking About Changing Your Web Address (Domain Name) for Your Business? Over the course of the...
Taking the Labor Out of Your Labor Day Post
Yep. We’ve Got You Covered. For most business owners, engaging with social media is akin...
Should You Promote Your Business on Your Personal Facebook Page?
Many business owners make the mistake of running their business Facebook page the same way they do...
Why That 2-Star Review is Killing Your Business
Your Online Reputation is Now, More Important Than Ever Even businesses without reputation...